.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in financial backing yearly, have actually increased virtually $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That downturn is because of market saturation, enhanced regulatory tensions, and economic uncertainties.ADWEEK spoke to five VCs who continue to acquire adtech providers, in spite of these obstacles, about what they are trying to find and also what they prevent. Perhaps unsurprisingly, these investors are actually targeting possibilities in privacy-focused modern technologies and industry-specific regions like linked television.